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DigiMak - Noida

Digital Marketing Course In Noida | Digital Marketing Noida

" People say Addiction is bad, But Internet addiction can be Wonderful. Let’s learn to use it Rightly & Profitably "

Digital Marketing Course - Noida New

  • Fri : 26 Sep - Sat : 27 Sep
  • 9:30 - 17:30

NIESBUD
A-23, Sector-62, Institutional Area Noida - 201306
Certificate MSME Government Of India

  • Seats: 20
  • Cost: Rs 5500/- (Lunch & Tea included)
  • Must carry laptop
Register Now
About the Course

This Digital marketing course is designed to provide 360° perspective of the Marketing of Products and the services in Digital Space.

A Three way learning approach will be used.

  • Learning via Trainer from Scratch
  • Practicing with the Trainer in same time
  • Working on a live project in the area of digital strategy
Benefits
  • Participation Certificate MSME (Government Of India).
  • Discussion of business cases with distinguished experts from the industry.
  • Instructor led focus on the training course.
  • Connect with the students regarding the requirements in industry.
  • Preparing students with the add on knowledge, for better placements.
Why NOW?

Today, every organization needs to go Digital. They want either their employees to know how it works or they recruit people who have Digital Marketing credentials. The best way to learn is from the Industry experts - Who have spent substantial years in doing the same for other brands. These Workshops are interactive and would keep you Digitally Engaged.

Who Should Attend?

This course is highly relevant for the marketing students as their syllabus doesn’t meet the industry needs. You can make the most out of it, if you are among the following categories:

  • Management students – Should be very relevant to students opting for Marketing in Graduation or Post graduation.

  • Budding Entrepreneurs – who need to understand the Digital Marketing space to maximize online channels for the growth of their business

  • Graduates and Job seekers - to gain knowledge in a truly niche industry and to fast-track their career with many job prospects and exciting career opportunities.
Course detail
Topics Includes Duration
Registration 9:15 AM - 10:00 AM
Introduction to Digital Marketing
  • Digital Marketing landscape
  • Internet population - Who are online today, Facts and statistics?
  • Online Consumer Behavior
  • Emerging trends
  • Components in Online Space
10:00 AM - 11:00 AM
Tea Break 11:00 AM - 11:25 AM
Search Engine Marketing
  • Pay per click-Understanding
  • Sem landscape
  • google adwords walkthrough
  • Landing pages and their importance
11:25 AM - 1:15 PM
Lunch Break 1:15 PM - 2:00 PM
Search Engine Optimization
  • Seo-Process & methodology
  • Off page and on page optimisaton
  • Keywords- analysis, process and optimization
2:00 PM - 3:00 PM
Digital display marketing
  • Display marketing -Understanding
  • Digital media planning,buying and execution
  • Understanding digital channels
  • Online media mix modeling, channel selection
  • Ad serving, tagging and reporting
3:00 PM - 4:10 PM
Tea Break 4:10 PM -4:30 PM
Case Study and Q&A 5.15 PM - 5.30 PM
Topics Includes Duration
Social media marketing & online PR
  • Online reputation management
  • Social Media measuring, monitoring & reporting
  • Tracking & Monitoring platforms
  • How to use blogs, forums and discussion boards
  • What is Online PR and its channels
9:30 AM - 11:35 AM
Tea Break 11:35 AM -12:00 PM
Mobile Marketing & Email Marketing
  • Landscape & trends
  • Understanding mobile audience and reach
  • Mobile advertising – WAP & mobile search
  • Mobile applications and consumer usage behavior
  • Creation of mailer and Process
  • Email platforms and management tools
  • Analysis of mailer activity
12:00 PM - 01:30 PM
Lunch Break 1:30 PM - 2:15 PM
Web Analytics & campaign optimization
  • Understanding web business goals
  • Measurement matrix
  • Visitor journey via Google analytics
  • Analytics based optimization
  • Understanding key site tracking & monitoring platforms
2:15 PM - 4:15 PM
Tea Break 4:10 PM - 4:30 PM
Case Study and Q&A 4:30 PM - 5:30 PM
Deliverables & Take away
  • After attending the Program, you will have a crystal clear understanding of Digital Marketing Space
  • You will be able to do basic digital marketing for yourself.
  • You can work on live projects and apply as a freelancer .
  • Being aware about the job opportunities in this area and the path to crack them.
  • Participation Certificate MSME (Government Of India)
.

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